Proven ways in which TAGSAK is used as an innovative and unique
Radio Station Promotion
Traditionally the station would send listeners bumper stickers
to affix to their automobile, to be eligible for prizes at events
if spotted by "Station Representatives". Unfortunately,
not all listeners would affix bumper stickers with adhesives
to there prized auto's(hate the glue).
TAGSAK - Toll Tag Cover was the solution. By utilizing TAGSAK(which
uses suction cups vs. adhesives) listeners were more inclined to
affix the station logo to their auto. TAGSAK also offered a new
and unique placement (front of windshield), instead of the rear
bumper. No worries for listeners who did not have a toll tag to
cover, since they used TAGSAK for other applications, such as a
change or sunglass holder.
END RESULT - Station experienced increased exposure of logo, and
listeners avoided the pratfalls of sticky adhesives that are hard
to remove. Win + Win + Win... for Radio Station - Distributor -
Auto Dealers - Want to be "Front & Center"
1) Consumers buying/leasing new vehicles have no means of reattaching
their Toll Tag to the windshield, since the Velcro strips are left
in the old car.
2) Auto Dealers are constantly looking for new and inexpensive
ways to advertise, in addition to promoting goodwill.
Auto Dealers offer TAGSAK to clients who purchase/lease a vehicle,
so they may insert the toll tag into TAGSAK, attaching the toll
tag securely to the windshield with suction cups(no more velcro).
WIN for consumer- they immediately reattach the toll tag to the
new auto without affecting toll tag function.
WIN for dealer- TAGSAK extends goodwill & most importantly,
promotes the dealership since TAGSAK is imprinted with the dealer
logo, for all prospective clients to see- FRONT & CENTER on
Casino areas such as Atlantic City and Connecticut have a large
number of gamblers who drive to their resort. Such an influx
usually results in long valet lines.
In order to get their loyal patrons into
the casino faster, casinos give TAGSAK to their frequent players.
As they arrive, they are
immediately recognized as a frequent player, receiving special
attention & care as they are forwarded immediately to the waiting
valet, so they can enter the casino quickly and easily.
Not only do the casinos get their players in quicker, but they
also have a great form of advertising front and center of the car
As a special gift to their season ticket holders, a professional
football team wanted to offer something unique and innovative.
They wanted something that would promote their logo daily, but
wanted to avoid bumper stickers or car flags, as most people
avoid using them.
TAGSAK was a great solution, as fans can
use the item to show their team pride any time they want, without
adhesives or the noise
associated with “flapping” flags.
One team also used the TAGSAK as an identifier for Season Ticket
Parking, making it easy for attendants to confirm season ticket
status and allow quick entry into the preferred parking area.
One team found the response to TAGSAK so
popular, they developed a “retail” team logo, so
fans can buy the item at the concession stands to show their
Rental Car Company – Advertising and support of the
A rental car company noticed many clients would take their EZPASS
tag from their regular cars and use them in the rental car, buy
had no way to attach them to the windshield, resulting in dashboard
scratches from clients resting the tag on the dash.
In order to avoid future damage, they began handing out TAGSAK
to their clients, for use in the vehicle while it was rented. They
also wanted to advertise their Rental Company, but knew clients
would never use a TAGSAK with their logo on their own car once
they returned to it. So they decided to place an American Flag
on TAGSAK facing outward, and placed their logo and phone number
on the inside, so their clients would always remember their name
and phone number, plus have the added feature of a USA flag on
An Insurance Company entering the Auto Insurance marketplace wanted
a new and unique way to communicate it was adding auto insurance
to its portfolio of insurance services.
By giving TAGSAK to auto insurance clients, they in turn would
insert their toll tag into TAGSAK, reattaching the tag to their
windshield, prominently featuring the auto insurance logo front
and center on the cars windshield. Thus the logo would be seen
everywhere the car was driven or parked.(People prefer using TAGSAK
since it adheres with suction cups vs. Velcro, is easily removed,
and covers the white toll tag square- guaranteed to work!)
This immediately created an association for the insurance company
that they offered automobile insurance, creating awareness among
potential auto insurance clients who would see their logo in automobiles.
As limousines approach their clients waiting for pick up at the
airport, they usually have to hold up a sign so they are recognized
amongst the barrage of limo pulling up front. One limousine company
wanted a method to show their logo on the front of the vehicle,
so clients would easily see the company they were looking for,
making the search method for their ride much easier.
In addition, it offered great advertising for the limousine company.
Support of Law Enforcement
PBA and FOB police organizations often give donators a sticker
to show their participation in fund raising efforts to be displayed
on their vehicle. Most donators appreciate the effort, but avoid
using the adhesive based stickers since often times their cars
TAGSAK was a great alternative, as it allowed donators to show
their affiliation to the police organizations, without having to
adhere a sticker that cannot be easily removed.
In an effort to increase usage of toll tags on their highways,
one toll authority sold TAGSAK to clients who avoided using the
tags because they felt they were unsightly on their auto. Using
TAGSAK allowed them to use the tag, without showing the “Big
White Square” on the front of their car.
The toll authority was also able to increase
revenues, as they charged a nominal fee for TAGSAK, generating
profits above normal
toll revenues via the sale of TAGSAK’s.